A Letter to Victoria's Secret
I know you’ve got a business to run. I know, marketing wise, this is the best way for you to roll in the duckets, for example the eight billion you made back in 2016. People naturally flock to the ideal, what they think is perfect, what they themselves want to be.
However, I’d like to say screw you and your skinny ass, six foot tall models because if you poke around the real world for five minutes, you will find that the vast majority of women don’t actually look like that. Seeing your Angels strut the stage in those skimpy ensembles makes those of us who are more averagely proportioned feel like slugs in our pajamas.
Would it really be such a crime to show off a real body every now and again? What would the harm be in hiring a 5’4” girl with short hair, or a lack of a thigh gap, or some feature that doesn’t look like it was formed in a Barbie doll mold?
Your products are beautiful, and I confess myself an avid customer. At least 65% of my closet consists of your black lace. That said, it would be nice to see some more variety in the bodies that model these gorgeous pieces. I think your customers deserve that. Cause I’ll tell you, my butt does not look like Miranda Kerr’s in a g-string.
I suggest waltzing into one of your mall locations, grabbing one of those big black mesh bags, and being a shopper for a day. Pay attention to the posters, and the photography. Envision yourself in the pieces modeled, just like a shopper would at any store. Picture your likely average sized thighs, or average arms, or average breasts in your product. And then think.
In the course of this endeavor, you may come to find yourself comparing your (average) body to these surreal creatures, and wondering how you measure up, and moreover, how in the hell this stuff is supposed to fit on you like that.
Many adults have come to terms with their assets, and are completely fine with these comparisons. It is the young women and girls, who are already bombarded with unrealistic images of women in the media, that we should worry about the most. By giving these girls only Angels to compare themselves to, what are we telling them? This is what you are supposed to look like? This is the ideal? And if you aren’t this ideal, then what? Are you inferior? Are you unsexy? Unattractive?
I don’t even have to tell you that this ignites a myriad of lifelong struggles for these girls, such as body dysmorphia or eating disorders. It’s not a matter to consider lightly.
So, dearest, sexy Victoria, I ask you to please hire some models that look more like the rest of us. I think your customers would respect you more as a company, after seeing a likeness to themselves in your promotions. You might also be surprised at how much more product you sell, after you stop excluding those of us who do not have asses as skinny as Karlie Kloss’.